Tips on How to Establish a Career as a Social Media Specialist

social media specialistWith the explosion of social media sites comes the demand for social media specialists. Nevertheless, with the cutthroat global competition for these high-paying jobs, it takes more than just the average social media butterfly or a skilled professional in social media marketing to become a successful and in-demand social media specialist.

Becoming a superstar social media expert requires a broad range of social and media skills, a great personality, and a passion for excellence. Although it takes a considerable amount of time and effort to be an A-list social media specialist, here are some top social media job secrets you need to keep in mind:

ü  Establish a strong social media presence in relevant social networking sites. Don’t just randomly make posts, update status, or collect insignificant friends or followers, but make sure to take a proactive stand. Make your presence felt and make sure to get involved and interact.

ü  Invest time and effort to learn about the business aspect of social media marketing and what tools and methods you can use to implement this. Be an expert on the social media field inside and out. Study the market, get to know each business type’s goals, and be alert for opportunities where you can practice your know-how.

ü  Learn how to talk to people on social media. There are tons of opportunities to meet different kinds of people online and when you do, take the time to know these people. Additionally, you need to build an audience in your social networking sites. This not only widens your popularity, but it can also be a valuable asset once you work for different companies.

ü  Always walk the talk. When you want to become a social media expert, make sure that you well-versed in social media and Internet marketing. Have proof that you are competent and you have the skills to bring the company’s brand to new heights.

Practicing these social media secrets will help propel your career as a social media specialist on top. Most importantly, grab any opportunity where you can practice your profession, whether it’s an internship, volunteer work, or an assistant position.

Where to Look for Social Media Jobs

find jobThe social media job market is at its boom this 2012. If you believe that you have the qualifications of an expert social media manager, you should definitely apply for this position. However, are you at a loss as to where to find these in-demand jobs?

It’s no social media secret that the best way to look for these types of positions is in online job sites. Yet, competition is very tough in online job sites that it will definitely be hard to qualify for a high-paying position if you do not have a lot of credentials, experience, and work portfolio under your name. Good thing there are a lot of other job resources where you can look for social media jobs.

Here are just a few resources for social media jobs:

  • Social media sites – where else can you find a plethora of social media jobs than in social media sites? Twitter, Facebook, and LinkedIn can be great social media job sources. With Twitter, you can follow companies who advertise social media positions. Job search can also be as simple as entering the right keywords in the Twitter search box. For Facebook, join online groups that relate to social media experts. The best way to establish a connection for possible social media job openings is thru LinkedIn, where social media professionals and clients converge.
  • Social media specialist associations/communities – if you’re not a part of any social media specialist online community, you’re missing out on a lot of job opportunities. These communities post any available social media opening on their job boards. Not only this, they also provide excellent peer support for other aspiring social media specialists.
  • Internships and volunteer work – by becoming an intern and doing volunteer work as a social media assistant, you not only open up learning opportunities, but you can also include this experience as part of your social media portfolio. Of course, it only stands to reason that you may eventually be recommended for a full time social media position should there be an opening.

Social Media Jobs: What You Need to Know?

social-media-what-you-need-to-knowSocial media jobs are on the fast rise this 2012, and in the next year, the demand for social media professionals is expected to continue to increase exponentially. The million dollar question is: are you qualified to be part of the growing pool of social media experts?

Even if you’re proficient in various social media sites because you make it a point to be online and active in almost all social media sites, a social media specialist is more than this. It takes expertise in social media know-how, a keen understanding of how the business aspect of social media works, and an outgoing personality to reach out to the customer base.

In order to be considered for a social media position, you must also possess the following qualities:

  • You have the ability to multitask and you are flexible.

Contrary to the belief that you are only there to log in and regularly update the company’s social media sites, a social media specialist’s responsibilities have a very wide scope. It requires you to be able to do multiple tasks, and you should have the ability to divide and conquer and work efficiently under pressure. You should also be flexible enough to assume any responsibility that the company might need you with regard to social media marketing.

  • You should have an outgoing personality.

When you are the frontrunner of your company’s online media branding, knowing how to reach out and establish rapport with customers, both existing and prospective ones, is very crucial.

  • You should be a team player.

Social media specialists usually work with different departments in the company. For one, there is a social media marketing team that is in-charge of the whole internet marketing campaign, and you should be able to work well with these individuals to ensure an effective social media campaign. You should learn how to lead and follow too.

Great skills and positive qualities are two of the social media secrets that will get you that dream job as a social media manager!